Marks & Spencer launches second bag with artist Yinka Ilori
Marks & Spencer has teamed up with artist Yinka Ilori for a second time to launch a new tote bag.
Inspired by his memories of working with the retailer at its Moorgate store, the bag displays the artist’s name and his mantra “dream loud so the world can hear.”
The launch follows the success of the Yinka Ilori reusable colourful carrier bag, which has sold over 700,000 since it launched in January. This latest design will be available in-store alongside the carrier and will be priced at £8.
The move forms part of M&S’s long-term Plan A sustainability plan. Made from 99% recycled plastic, the bag makes use of plastic waste which has been woven into polyester fabric to create a soft and durable item.
Anna Brathwaite, marketing director M&S clothing & home, said: “We’re so excited to be continuing our collaboration with M&S alumni and enormously talented Yinka. Bright and bold, the lifestyle tote bag is hard to miss – making it even easier for our customers to remember to bring their own bag whether they are shopping in store or picking up a click & collect order.”
