Lone Design Club opens first ‘Local Hero’ pop-up at Churchill Square
Lone Design Club and Ingka Centres have teamed up to launch ‘Local Hero,’ a new pop-up retail space at Brighton’s Churchill Square.
The concept aims to offer innovative brands the opportunity to rent fully equipped retail spaces for short term, flexible periods. The space includes a POS system, tills, rails, display shelving, and digital screens to enable brands to move in and start selling in hours.
Rebecca Morter, chief executive and founder of Lone Design Club, said: “Local Hero is about rewriting the rules of retail – creating spaces that are accessible, dynamic, and designed for the next generation of brands.
“Together with Ingka Centres, we’ve built a model that makes it easier for independent businesses to thrive on the high street, and for landlords to activate their spaces in a more meaningful way. future of community-driven retail.”
The first ‘Local Hero’ store to launch in Churchill Square is Eterna, the newly-launched sister company to local Brighton business OG Kicks, one of the UK’s leading sneaker resellers.
Mark Buchanan-Smith, meeting place manager, Ingka Centres, said: “We’re proud to welcome Eterna as the first brand for our Local Hero concept in Churchill Square.
“Having a Brighton-born business like Eterna, with its strong local roots through founder Ryan Jackson’s OG Kicks, perfectly embodies what Local Hero is all about – supporting innovative entrepreneurs and bringing fresh retail experiences to our community.”
During the next 12 months, the space will rotate with a mix of local, and established fashion, lifestyle and sustainable brands.
