Internet users wary about shopping online.
Almost a third of internet users are too frightened to shop online, according to a report by the Office of Fair Trading.
The report reveals that 30 per cent of users are too frightened to hand over their credit card details and do not shop online because of a lack of trust.
Chief executive John Fingleton said: “Online retailing is the future for many businesses and increasingly important to the economy.
“If consumers are not confident online, demand will grow at a slower rate. So we must tackle these concerns right now if the online market is to grow at its full potential.”
However, the report reveals that confidence in e-commerce is increasing among consumers who do shop on line. Over half, 54%, of online shoppers feel it is as safe as shopping in store compared with 26% three years ago.
