House of Fraser launches new rewards scheme

House of Fraser has introduced a new rewards scheme where customers can manage their rewards online.

Working with prepaid services company PrePay Solutions, the department store chain has launched the House of Fraser Recognition Reward Card which allows customers to check their balance, make purchases and sign up to monthly emails carrying news of special offers and events.
 
Customers collecting points on their card can redeem them in-store or on the retailer’s website.

Commenting on the new scheme Maureen Dunlop, House of Fraser head of customer relationship management, said: “It’s our goal to treat every customer like a VIP so we’re delighted to be able to reward our customers through the House of Fraser Recognition Reward Card.
 
“We’re very pleased with the level of uptake, which shows that our customers see the benefit of the card, as well as enabling us to get much greater customer insight.”