Host of celebrities to front Amazon’s Black Friday Live

Amazon  is due to open its Black Friday Live experience at London’ s Victoria House from 25 to 28 November to enable guests to access free events, exclusive celebrity-fronted experiences, livestreams and giveaways.

The online retail giant said it will be offering events such as cocktail-making with Laura Whitmore, a music performance from Ray BLK, a Magic Breakfast book reading with Alesha Dixon, and a small business ‘task off’ with entrepreneurs Spencer Matthews & Jamie Laing.

Other events will include a beauty Q&A with Vogue Williams, an exclusive livestreamed recording of Amazon Original +44 Podcast with Zeze Millz & Sideman, and a Prime Video Premier League preview with football legend and Prime Video pundit Patrice Evra.

Customers are being invited to stop by while in London or to join one of the exclusive ticketed events. They can also choose to watch online from home.

John Boumphrey, Amazon UK country manager, said, “We’ve created this year’s Black Friday Live event specifically to give our customers a bit of an escape, whether they’re joining in person or tuning in from home. Our Black Friday experience features dozens of immersive ways to find great deals on gifts, and some of the nation’s best-loved celebrities will join us for these star-studded events.”

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Angela Beevers Director of Content & Events Strategy

Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events

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