GENERAL MERCHANDISE NEWS
Halfords appoints managing director of its garages business
7 July, 2025 | by Angela Beevers
Halfords has appointed Adam Pay as managing director of garages as the business continues to grow.
Pay previously worked as managing director of My Car in Australia and also held senior roles at the Australian Automotive Aftermarket Association and Kmart Tyre and Auto Service.
Earlier in his career, he served as operations manger at Kwik-Fit in the UK.
Henry Birch, Halfords chief executive, said: “Adam is an outstanding leader with deep industry expertise and a proven track record of driving operational excellence at scale. I’m delighted to welcome him to the executive team.
With Adam at the helm of our garage services division, we’re well-positioned to accelerate growth and continue delivering for our customers.”




