Frasers Group unifies loyalty and rewards offering under Frasers Plus
Frasers Group is updating its customer loyalty scheme by integrating Sports Direct Membership into Frasers Plus to create one unified rewards platform.
Frasers Plus is the group’s FCA-regulated credit payment account that rewards customers when they shop across the Frasers Group portfolio, as well as with 16 partner retailers, including Lookfantastic, Myprotein and Marks Electrical.
The group said the integration will enable Frasers Plus users to access greater rewards with more exclusive benefits and personalised offers from February 2026.
David Twigg, managing director of Frasers Group Financial Services said: “By integrating Frasers Group’s existing loyalty offerings under Frasers Plus, we’re building on important learnings from the past year about how our customers like to shop and streamlining the customer experience to deliver a more powerful, personalised, and cohesive rewards proposition across the full Frasers Group portfolio and partner retailers.”
