EE opens new experience store in West Midlands
EE is opening a new Experience store at the Merry Hill shopping centre this week.
The shop will be the third Experience store launch of 2025, following openings in Nottingham in May and Sheffield earlier this month. All three shops are part of EE’s £3 million investment into brick-and-mortar retail this year.
When it opens on 14 August, the store will give customers the chance to test out the latest devices, games and connected tech in a state-of-the-art space. Its layout includes four zones themed around the areas of Game, Work, Learn, and Home. The space also includes a Tech Home area showcasing the future of connected living.
Asif Aziz, retail director at EE, said: “Our mission for our Experience stores is to create immersive and welcoming spaces where shoppers can explore, play and feel connected with technology, all with the expert support of our EE Guides.
Subscribe to TRB“As the new school year approaches, we know millions of families across the UK will be having conversations around device use, which is why we are also rolling out in-store online safety appointments across over 400 stores throughout the country, including Merry Hill.
“I would encourage anyone, whether they’re looking for help managing their child’s device use, or keen to make the most of their own connected tech, to drop by and speak to our excellent team.”
