E-bike brand Cowboy launches retail partnership network
E-bike brand Cowboy has launched a retail partner network as it looks to expand its retail and service presence across Europe.
The move is designed to complement its current online sales channels, branded stores and mobile network of mechanics and test riders with the addition of independent bike shops across Europe. This means that customers within Belgium, France, the Netherlands, Germany and the UK will be able to trial and shop Cowboy’s C4 and C4 ST models, while existing customers will benefit from increased access to servicing and repairs.
The company is aiming to sign up 300 new retail partners in 60 European cities by the end of the year.
Adrien Roose, Cowboy chief executive and co-founder, said: “We are highly dedicated to our rider community, and this new retail model not only builds our brand’s footprint in Europe, but will make access to customer support even easier, giving people confidence that our best in class bikes can be serviced locally as well as using Cowboy’s mobile service network.
“Ahead of today’s launch we piloted with over 80 partners across Europe to test our offer, with a mix of retail and servicing. We’re very happy with results so far, with rapid growth during this period proving significant within our sales mix. We are excited to have reached a stage in our growth where we can deploy this omnichannel strategy which increases convenience and further improves the Cowboy experience for all our customers.”
The launch of the retail partner network marks a major step forward in Cowboy’s offline presence in Europe. The company has also recently launched within the Selfridges department store in London.
Cowboy has also relaunched its subscription service in Germany and The Netherlands this month to enable customers to rent Cowboy e-bikes via its subscription partner Grover from €124.90 per month.
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