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Decathlon launches BuyBack service

Sports retailer Decathlon has launched a BuyBack service across its 50 UK stores where customers are given in-store credit for returning products that they may have… View Article

GENERAL MERCHANDISE NEWS

Decathlon launches BuyBack service

Sports retailer Decathlon has launched a BuyBack service across its 50 UK stores where customers are given in-store credit for returning products that they may have outgrown or no longer use.

Initially focusing on cycles, the service will subsequently be expanded to all product categories including kayaks, stand-up paddle boards, rackets and fitness equipment.

The new scheme has been launched by seven-time Olympic Champion, holder of the most cycling titles for a British athlete and three-time World Champion, Jason Kenny; and five-time Olympic Champion Laura Kenny.

New research commissioned by Decathlon has revealed that over 50% of adults have unused sports equipment stored in their house, with bicycles making up 18% of the unused kit. Additional research found that 48% of parents admitted to their child barely using or only occasionally using their bike, if they owned one.

The initiative is the latest development within the retailer’s circular offering and follows the launch of its rentals initiative earlier this year, where customers can rent a range of sporting gear from £10 a day.

Decathlon said it has tried to make the return process as simple as possible. Once they have registered their return online, customers are immediately provided with a quote before booking a slot to drop their cycle off at their nearest Decathlon store. Vouchers provided for up to 45% of the valued item can be used to purchase a newer set of wheels, whilst the old item will be refurbished and resold for its second life.

Following the launch of the initiative in Europe earlier this year, 251,000 products have been bought-back, resold and given a second life across the continent.

Chris Allen, sustainability leader at Decathlon UK, said: “With the cost of living still continuing to impact sport and fitness participation across the UK, at Decathlon we are determined to ensure that sport participation continues and is not affected by the rising cost of goods. BuyBack, will allow customers to return their old and unwanted sporting equipment for store credit to use on refreshing their kit.”

 

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