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Card Factory festive trading impacted by lower footfall

Card Factory has said its Christmas trading performance was impacted by a challenging consumer backdrop and lower footfall in UK shopping destinations. While total group revenue… View Article

GENERAL MERCHANDISE NEWS

Card Factory festive trading impacted by lower footfall

Card Factory has said its Christmas trading performance was impacted by a challenging consumer backdrop and lower footfall in UK shopping destinations.

While total group revenue in the last two months of 2025 increased by 4.3% year-on-year,  total stores sales and like-for-like store revenue declined by 0.8% and 1.2% respectively.

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The performance meant that total group revenue for the eleven months to 31 December rose by 7.3% to £541.6 million supported by positive contributions from acquired businesses, including Funky Pigeon.  Total store sales rose by 1.1% while like-for-like store sales were flat.

Darcy Willson-Rymer, chief executive of Card Factory, said: “During the second half of the year and particularly the important Christmas period, trading in our UK stores reflected the challenging consumer backdrop which contributed to soft high street footfall.

“Across the group, we are encouraged by the performance of our international businesses and that the integration of Funky Pigeon remains on track.”

Card Factory is expecting to deliver adjusted full year pre-tax profit of between £55 million and £60 million.

Willson-Rymer said: “While the outlook for the UK high street remains uncertain, we continue to focus on our value-led proposition to help our customers celebrate all life’s moments.

“In addition, we continue to successfully drive efficiencies and manage costs through our ‘Simplify and Scale’ programme. The board remains confident in the group’s prospects and continued momentum of our growth strategy.” 

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