Card Factory completes acquisition of Funky Pigeon

Card Factory has completed its acquisition of Funky Pigeon from WH Smith.

The retailer announced last month that it was to buy the online personalised greeting cards business for £24 million as part of plans to accelerate its digital strategy.

WH Smith has sold Funky Pigeon following a strategic review and the earlier sale of its high street business to Modella Capital as it looks to focus on travel retail.

Darcy Willson-Rymer, Card Factory chief executive, said: “This acquisition represents a key milestone in delivering our strategic ambition to build a scaled and competitive digital presence in the celebration occasions market.

“We welcome our new Funky Pigeon colleagues into the group and look forward to working together to accelerate our growth in the direct-to-recipient card and gifting segment, bringing together Funky Pigeon’s high-quality technology platform and digital expertise with our strong store estate and broader celebrations offer.”

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