Bondi Sands appoints first chief tanning officer
Australian tanning brand Bondi Sands has appointed Colt Paulsen as its first chief tanning officer.
Known as the ‘Gay Man With A Spray Tan’ on social media, Paulsen will serve as a brand ambassador for the business through activities such as events, international brand pop-ups, QVC programmes, and visiting Australia on a “heritage brand” trip. He will also join the brand’s executive leadership team to “bring fresh vision and foresight.”
Subscribe to TRBBondi Sands said Colt will be “crucial to furthering the brand’s self-tanning DNA” and will offer tanning education to guide consumers on how best to apply the brand’s sunless tanning products.
From growing up in a rural town of 4,000 people, the 27-year-old Nebraska native now has a social media following of over a million,
Alexandra Peek, Bondi Sands chief marketing officer at Bondi Sands, said: “When we were evaluating our current executive team, we knew we needed the tanning authority on board with a persona as iconic as our Bondi Beach-inspired tan. We’re thrilled to have Colt play a pivotal role in broadening our impact and bringing the Australian glow to the world.”
Paulsen added: “I’ve been a huge Bondi Sands fan for years now, so to be Bondi Sands’ first-ever CTO is a true honour and a privilege – I’m thrilled to be a part of the biggest tanning brand in the world.”
