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Biscuiteers to launch crowd funding campaign

Biscuiteers, the online retailer of hand-made hand-iced biscuits, is to launch a crowd funding campaign with Crowdcube as a means of funding growth. Launched in 2007… View Article

GENERAL MERCHANDISE

Biscuiteers to launch crowd funding campaign

Biscuiteers, the online retailer of hand-made hand-iced biscuits, is to launch a crowd funding campaign with Crowdcube as a means of funding growth.

Launched in 2007 with the mission statement ‘why send flowers when you can send Biscuiteers instead?’, Biscuiteers now has 100,000 customers in 99 countries.

In addition to the online sales direct to customers, the company’s products are also stocked by retailers such as John Lewis, Selfridges and Fortnum & Mason.

Biscuiteers also has a growing corporate business and makes bespoke branded biscuits for brands such as Cartier, Burberry, Mulberry and Net a Porter.

Online sales account currently for 53% of turnover and direct sales is the main focus for future growth. The company operates out of two industrial bakeries in South London where the biscuits are manufactured and iced.

Founder and managing director Harriet Hastings said: “We are fundraising now because we believe this is the right time to invest for accelerated growth into a proven model. Our aim was to disrupt the premium gifting sector and we believe that biscuits are a unique and more personalised alternative to flowers and chocolates.”

She added: “We decided to crowd fund as our customers are very much at the heart of our business and we wanted to give them a chance to be part of our biscuit journey. The funds raised will be used to invest in international expansion, manufacturing improvements and marketing.”

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