Argos reinvents print catalogue with new app feature
Argos has launched ‘Your Catalogue’, a new feature within its mobile app that reimagines its former print catalogue as a digital-first browsing experience.
Developed following customer research, the feature is designed to meet shopper demand for editorial style inspiration and open-ended product discovery.
Subscribe to TRBIt also offers constantly updated, real-time recommendations based on individual browsing patterns.
Once inside ‘Your Catalogue’, shoppers are greeted with trend edits, category look books, and the latest arrivals, with inspiration spanning individual rooms, gift ideas and life events.
Argos said the catalogue updates organically as customers browse, with every click, search and saved item helping to shape the interface and surface relevant top picks and tailored ideas.
App users will also have access to Argos’ home delivery as well as its click & collect options, where they can pick up their items from its 1,100 stores on the same or next day.
Argos stopped producing its printed catalogue in 2020 after almost 50 years.
