Ann Summers shows off figures
Christmas sales show strong advance
January 14 2003
Ann Summers and Knickerbox have released very strong sales figures for the Christmas period.
Ann Summers retail was up 22 per cent like-for-like, and 65.5 per cent overall, while Knickerbox was up 11.66 per cent overall. The Ann Summers website increased sales by 70 per cent year-on-year
Ann Summers chief executive Jacqueline Gold said: “It has been difficult to gauge how retail would be affected over the Christmas period in light of recent economic speculation. However Ann Summers continues to show that people are still spending on the high street when it comes to improving their sex lives.”
Gold added that the company has noted that its sales often increase when there is concern about the economy, perhaps reflecting a ned for escapism when times are tough.
The company, which sells sensual lingerie and sex toys, has 75 stores in the UK, as well as shops in Ireland and Spain.
