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Zizzi launches new packaging range for takeaway offering

Italian restaurant chain Zizzi has revamped the packaging for its takeaway products. With takeaway food available online via click and collect in-store or through Deliveroo, the… View Article

FOOD & DRINK

Zizzi launches new packaging range for takeaway offering

Italian restaurant chain Zizzi has revamped the packaging for its takeaway products.

With takeaway food available online via click and collect in-store or through Deliveroo, the new packaging suite enables the chain to offer almost all of its dine-in menu for in-home eating.

Items include a box for classic and skinny pizzas as well as a deep box to allow for the delivery of Zizzi’s “signature” Rustica pizza.

The new suite also contains a small box suitable for starters, sharers and desserts, a bread bag and a nibbles pot.

In addition, there is a pasta/salad bowl that replicates the restaurant’s own crockery and also has an insert that can separate hot dish elements from cold.

Jo Fawcett, marketing director at Zizzi, said: “We worked with Pearlfisher, a leading design agency, to create a suite of packaging that not only reflects the Zizzi brand values, but allows the full Zizzi menu to be available for take-away. We are delighted with the results and are confident that we are now well placed to grow our share of the growing out-of-restaurant channel.”

 

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