Zizzi launches new packaging range for takeaway offering
Italian restaurant chain Zizzi has revamped the packaging for its takeaway products.
With takeaway food available online via click and collect in-store or through Deliveroo, the new packaging suite enables the chain to offer almost all of its dine-in menu for in-home eating.
Items include a box for classic and skinny pizzas as well as a deep box to allow for the delivery of Zizzi’s “signature” Rustica pizza.
The new suite also contains a small box suitable for starters, sharers and desserts, a bread bag and a nibbles pot.
In addition, there is a pasta/salad bowl that replicates the restaurant’s own crockery and also has an insert that can separate hot dish elements from cold.
Jo Fawcett, marketing director at Zizzi, said: “We worked with Pearlfisher, a leading design agency, to create a suite of packaging that not only reflects the Zizzi brand values, but allows the full Zizzi menu to be available for take-away. We are delighted with the results and are confident that we are now well placed to grow our share of the growing out-of-restaurant channel.”
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