Waitrose trials new ‘Little Treats’ initiative for loyalty scheme members
Waitrose is trialling a new way to thank My Waitrose loyalty scheme members for shopping with the supermarket by offering them up to three ‘Little Treats’ each month.
Running in 18 shops from today, the scheme allows customers to track the amount they have spent each month in store and online by viewing a new ‘Little Treats’ tracker in their Waitrose account online or in the app.
Once customers spend £50, a ‘Little Treat’ voucher will automatically appear in their account. Another voucher will unlock when they reach £100, and a third when they hit £250 in total spend. At the start of each month, the spend total will reset to zero to enable to collect dozens of little treats throughout the year.
These rewards come on top of the nine benefits already included in the free loyalty scheme. Current perks include: personalised vouchers, free hot drinks, 20% off selected service counter products on select days, offers on Uber Eats, prize competitions, free Waitrose Food magazine, and ScanPayGo enabling members to shop more quickly in store.
Nathan Ansell, chief customer officer for Waitrose said; “We’re continually investing in and evolving our My Waitrose loyalty club for the benefit of our members. ‘Little Treats’ is a way to regularly remind our growing number of loyal customers just how much we value them.
“It could be something delicious, something useful or something that makes them smile. Over the course of a year they could receive many treats and I hope each one reminds them that being a My Waitrose member means they’re part of a special club of food lovers.”
In its last financial year, Waitrose saw the number of active members in the My Waitrose free loyalty scheme grew by 7% to 4.6 million. Over 27 million weekly offers were redeemed and over 13.3 million hot drinks were enjoyed by loyalty members.
