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Sainsbury’s reveals top food trends of 2020

Sainsbury’s has revealed some of the top food trends of 2020 after analysing data from its 18 million Nectar loyalty programme customers. From the start of… View Article

FOOD & DRINK

Sainsbury’s reveals top food trends of 2020

Sainsbury’s has revealed some of the top food trends of 2020 after analysing data from its 18 million Nectar loyalty programme customers.

From the start of the first Covid-19 lockdown, more UK shoppers turned to baking to pass the time which led sales of flour to increase by 102% in April at the supermarket. Meanwhile, May saw a 22% uplift in sales of burger buns as people made the most of the warm weather and BBQ season. The summer also saw an increase in popularity of Aperol and gin with sales rising by 57% and 21% respectively year-on-year.

During the autumn, Sainsbury’s found that people bought more Chinese and Thai foods. Fruit and vegetables were also very popular with customers buying more than 20 million portions of the items in September alone. Looking at biscuit sales, Sainsbury’s found that Kit Kats were the most prolific partner for customers shopping for tea.

A Sainsbury’s spokesperson said: “2020 has been a year like no other. With more time spent indoors, as a nation we’ve really stepped up to the plate and taken the opportunity to get creative in our kitchens, collectively cooking, baking and cocktail-making our way through the year. Despite all the experimentation however, it’s also heart-warming to see the humble tea and biscuit continued to be a comforting staple in our customers’ homes as we all navigated a truly extraordinary year.”

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