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New Lidl scheme lets customers donate food with scan of barcode

Lidl has a launched a new scheme called ‘Teaming up to Tackle Hunger’ to make it easier for customers to donate food to their local community…. View Article

FOOD & DRINK

New Lidl scheme lets customers donate food with scan of barcode

Lidl has a launched a new scheme called ‘Teaming up to Tackle Hunger’ to make it easier for customers to donate food to their local community.

From 12 November to 9 December, customers will be able to scan a flyer for selected foods and donate one of five essential items from a list that includes tuna, cereal, chopped tomatoes, milk and rice. Each donation will then be matched by Lidl and sent directly to the store’s local food partner.

The initiative is part of Lidl’s work with Neighbourly through which it has been distributing unsold surplus food to local communities since 2017.

Christian Härtnagel, chief executive at Lidl GB, said: “The current situation continues to be very challenging for communities across the UK, which is why we are giving customers the chance to donate directly by picking up and scanning the donation flyers at the checkout. We believe it is important to listen to communities and our hope is that by offering donation flyers in store that we can give our customers the chance to help make a difference. Now more than ever it is vital that we can support communities in any way that we can.”

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