Nespresso names new chief executive for the UK and Ireland
Nespresso has appointed Anna Lundstrom as chief executive for the UK and Republic of Ireland.
Previously holding the role of chief brand officer at Nespresso, Lundstrom joined the brand in 2010 as brand PR manager before subsequently being appointed to brand communications manager and head of brand identity roles.
Subscribe to TRBIn her new position, she will succeed Guillaume Chesneau who has been appointed as business executive officer of Nespresso France.
Lundstrom said: “It has been a privilege to lead Nespresso’s brand strategy over the past two years, bringing creative platforms to life and delivering new experiences for Nespresso customers to enjoy, and now I’m delighted to take on this new role.
“The UK & ROI are home to dynamic and fast-paced coffee scenes, shaped by exciting new trends and opportunities. I’m looking forward to this new chapter at Nespresso, as the business continues to innovate and evolve to meet the needs of our customers, and deliver the high quality, sustainable coffee experiences we are renowned for.”
Prior to joining Nespresso, Lundstrom worked within the luxury goods sector for LVMH, Chanel and Gucci as well as global PR agency, Weber Shandwick.
