M&S Food appoints AF Blakemore as primary wholesale partner
M&S Food has appointed AF Blakemore as its new primary wholesale partner for third party branded products.
The move forms part of the retailer’s Reshape for Growth strategy.
M&S said the multi-year agreement with one of the UK’s largest family-owned businesses will help deliver a more consistent and reliable customer shopping experience as works to become a shopping list retailer.
Supplying a selection of premium branded goods to complement M&S’s own brand offer, Blakemore will deliver directly to the retailer’s regional distribution network with a new seven day a week service.
Subscribe to TRBM&S said the move will improve product availability and increase operational efficiency.
Alex Freudmann, managing director at M&S Food, said: “We are thrilled to be backing another British family business, working with A.F Blakemore & Son as our new, trusted wholesale partner.
“Blakemore will be providing an improved wholesale solution with a full seven days a week service that will increase availability for our stores and customers.
“As we reshape our business for growth and focus on improving availability and efficiency, choosing the right, trusted partners who can deliver on that is key.”
