M&S cuts prices on everyday veg lines to attract family shoppers
M&S has added over 20 family staple vegetables to its Remarksable Value and Dropped and Locked ranges as part of its efforts to attract more family shoppers.
This has included cutting the price of 19 products such as chestnut mushrooms, sweet potatoes, broccoli, courgettes and leeks following price investments in weekly shop essentials like beef mince in January.
Subscribe to TRBThe move means M&S now stocks over 140 products in its Remarksable Value range, which includes staple food items benchmarked against competitor prices.
The retailer said its investment in everyday staples is paying off, with family perceptions of value at M&S improving by 10 percentage points over the last two years.
Alex Freudmann, managing director of food at M&S, said: “Families want to eat well without paying more, and vegetables are at the heart of the weekly shop.
“By lowering prices on everyday veg staples, we’re making it easier for more families to shop M&S as part of their weekly shop as we double the size of M&S Food.”
