Midcounties Co-operative hails record local goods sales
The Midcounties Co-operative has seen record sales of locally-made goods after the retailer moved to support local suppliers at the height of the Covid-19 pandemic.
The retailer has now achieved a record-breaking £10 million in sales across its local ranges in 170 stores.
The Midcounties Co-operative increased its partnerships with local suppliers to more than 200 local businesses during the pandemic as it looked to help them and give customers greater access to quality local produce.
Rupert Newman, chief retail officer at The Midcounties Co-operative, said: “This year brought with it some incredible challenges for all businesses, and in particular those in the grocery market. We had to respond very quickly to that while also staying true to our core values and ensuring we were supporting the communities in which we operate.
“I’m beyond proud of the work we have done – and continue to do – to support our local communities throughout this pandemic. Reaching this milestone demonstrates how popular these incredible products are with our customers, but also gives us great satisfaction in knowing the impact that we are having through our partnerships with these fantastic local suppliers.”
The retailer also launched a food bank fund during the pandemic which raised more than £43,000. In addition, it began a home delivery service in partnership with local volunteers in which has made more than 70,000 deliveries to its most vulnerable customers.
