Majestic celebrates best-ever Christmas trading
Wine retailer Majestic has celebrated its best-ever Christmas trading performance as Friday 22 December became the biggest sales day in its 43-year history.
The company posted an 8.1% increase in total sales in the eight weeks to 25 December after trade was boosted by the opening of six new stores in 2023 and the strong performance of its Majestic Commercial division.
Majestic served 63,000 new customers in the run-up to Christmas and also saw a surge in sales to on-trade operators.
The performance rounds off another year of progress and investment for Majestic following its separation from Naked Wines and acquisition by Fortress Investment Group in December 2019. During 2023.
Majestic chief executive John Colley said: “This was a record-breaking Christmas for Majestic in which we achieved higher sales and served more customers than ever before. Even during tougher times when consumers’ budgets are tight, it’s clear that customers trust Majestic’s quality, range, expertise and customer service – particularly at important occasions like Christmas.
“It took a monumental effort from Majestic colleagues across our stores, Commercial teams, distribution network and our support centre to deliver such a cracking Christmas for our customers and our business. This result would not have been possible without their team spirit, passion and dedication, and my thanks go to every single one of our colleagues.”
Majestic will be opening more new stores this year, starting with Marlow and Christchurch in the spring.