Iceland rolls out food waste initiative across the UK

Iceland Foods has launched a new food waste initiative in partnership with money saving app Olio and discount platform Gander in the majority of its stores.

Following a successful trial in selected sites in Bristol and London, the frozen food retailer is now advertising its yellow sticker reductions to Olio’s five million UK users via the Olio app. This will alert Olio users to discounted groceries in their area to help them save money while reducing food waste.

The scheme will be rolled out to over 900 stores in the coming weeks. Shoppers across the UK will have access to real-time updates on discounted groceries in their local Iceland stores.

Stuart Lendrum, Iceland Foods’ director of product, process and sustainability, said: “Iceland has always been dedicated to tackling food waste head-on, and extending this partnership with Olio and Gander is another step towards making a real difference.

“Not only does this help our customers make their money go further, but it makes a positive change for the planet too.”