Higgidy Pie Shop to pop up on London’s Percy Street
Higgidy is bringing its premium pies to the capital this month through a pop-up shop on Percy Street in the West End.
Opening for one day only on 15 January, the shop will sell a selection five pies for £2 each.
Meat options will include Creamy Chicken & Sauteed Leek and Slow-Cooked Steak, Bacon & Red Wine, as well as the latest addition to the range, a Slow-Cooked Steak & Guinness Pie, Two veggie options will include Spinach, Greek Feta & Pine Nut and Three Cheese Cauliflower & Broccoli.
The move follows the success of Higgidy’s first pop up pie shop in 2025. It also follows a successful autumn pie advertising campaign where the brand teamed up with presenter and comedian Judi Love to create social content. It also included a takeover of a pub to create The Higgidy Arms, which offered a dine in experience for consumers.
Higgidy said the new pop-up will be visually engaging, with a design of cascading pies framing the exterior to entice shoppers and create eye-catching social media content.
