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GroceryAid to launch new awareness campaign

GroceryAid, the charity that provides free and confidential support to people working in the grocery sector, will be running a new awareness campaign next month. Due… View Article

FOOD AND DRINK NEWS UK

GroceryAid to launch new awareness campaign

GroceryAid, the charity that provides free and confidential support to people working in the grocery sector, will be running a new awareness campaign next month.

Due to launch as part of GroceryAid Day on 10 May, the “Always Open” campaign will highlight how the charity provides free emotional, practical and financial support 24 hours a day, 365 days a year.   

To help organisations raise awareness, GroceryAid has created a set of printed materials including posters, leaflets, stickers and wallet cards that employers can order and distribute internally. Orders can be placed on the GroceryAid website until  21 April. The charity has also created a suite of digital materials, including social media assets and digital banners.

Mandi Leonard, GroceryAid’s welfare director, said: “Colleagues need our help more than ever with the cost-of-living crisis causing emotional and financial pressure. With the help of our supporters on GroceryAid Day, we can get the message out to all areas of the industry.

“Depression, anxiety and stress can become overwhelming at any time of the day or night, so it is important that colleagues know they can talk to GroceryAid immediately should they need to. 

“Our holistic approach to supporting colleagues means they may also be eligible for free and confidential counselling, legal advice, financial grants and practical guidance, which help colleagues make positive changes.”

 

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