Dobbies partners with Too Good to Go to tackle food waste
Garden centre retailer Dobbies has teamed up with surplus food app Too Good To Go as it looks to reduce food waste in its stores.
Too Good To Go enables people to buy surplus food and drink from restaurants, grocery stores, pubs and producers that would otherwise go to waste. Once people have downloaded the app, they can search for nearby businesses that have unsold produce, then purchase a ‘Magic Bag’ of fresh and surplus food that can be collected at an allotted time.
Customers are able to purchase a Magic Bag in 43 Dobbies foodhalls across the UK. While the food would normally have a recommended retail price of £12-14, the Magic Bags are available to buy for £3.99.
Archie Stewart, head of food at Dobbies, said: “Our partnership with Too Good To Go is an innovative solution for customers and Dobbies to work together on a shared goal of reducing food waste. The Too Good To Go Magic Bags can be collected with ease from our stores across the UK.”
In addition, Too Good To Go co-founder Jamie Crummie will be featured as a guest on an upcoming episode of Dobbies’ podcast. Joining host Louise Midgely, he will talk about the partnership, the inspiration behind the anti-food waste enterprise and share his top tips on reducing food waste at home.
