Co-op teams up with Parkrun
Co-op has become the first local convenience retail supporter of the Parkrun running movement.
The retailer said it will be offering healthy, affordable recipe ideas and food inspiration to participants for meals that are simple to prepare. It will also be attending Parkrun events to distribute healthy food products.
When it launched the partnership at the weekend, Co-op joined forces with the British Para Athletics Team to celebrate their success at the recent World Para Athletics Championships by inviting some of the medallists back to their own communities to attend a Parkrun.
Eight Parkruns participated in the partnership launch where runners had the opportunity to engage with the athletes. Locations included Glasgow, Edinburgh, Newcastle, Cardiff and London.
Amanda Jennings, marketing communications director at Co-op, said: “We are delighted to partner with Parkrun. As a retailer focused on providing for the community you only have to see a Parkrun to appreciate that this partnership is the perfect match.
“At Co-op we are proud to champion a different way of doing business and we understand the communities we operate in. As like-minded organisations working together we share the passion of supporting and building links within the community and encouraging the nation to adopt a healthier lifestyle.”
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