Co-op agrees deal with Superdrug to supply own-brand range of food-to-go
The Co-op has embarked on a trial scheme with Superdrug in which it will supply the health and beauty retailer with food-to-go items such as sandwiches, salads and fruit.
The pilot will see the Co-op become Superdrug’s food-to-go partner with the initial supply of more than 40 of its own brand Co-op products to seven Superdrug branches at railway stations and airports.
With the items being included in meal deals, shoppers will also be able to add a Superdrug snack and drink to the Co-op own-brand “main” to complete the meal deal, which will be priced at under £4 in airports.
The Superdrug branches participating in the trial include the East Midlands, Bristol and Edinburgh airports and stores in railway stations in Brighton, Sheffield and in London’s Victoria and Fenchurch Street.
Chris Brown, Superdrug head of personal care and convenience, said: “We are delighted to be introducing Co-op food-to-go in some of our travel branches. We know our customers will appreciate the range available, and the fact it offers a great value choice for busy commuters and travellers.”
The range includes the Co-op’s own brand chicken and bacon sandwich, salmon and prawn sushi, vegan onion bhaji wrap, an all-day breakfast sandwich and a falafel tabbouleh salad.
The move forms part of the Co-op’s plans to expand its own brand products into new channels. It also follows the retailer’s wholesale agreement to supply 2,200 Costcutter Supermarket Group stores, its move into franchise stores and the acquisition of Nisa.
Matt Hood, trading director at Co-op Food, said: “We are continually exploring new ways to bring our award-winning products closer to shoppers and to reach new customers. Becoming food-to-go partner for Superdrug is an exciting development as Co-op continues to grow its brand, further increasing the accessibility of own-brand products. These transport hubs provide an exciting and dynamic location to meet the shopping needs of busy consumers and offer our value and values conveniently.”
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