THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
People Matter
Property
Retail Business Strategy
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Omnichannel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Retail Marketplace Strategy
Retail HR 2023
THE Retail Conference 2023
Customer Engagement Strategy 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Asda to appoint 150 specialist greengrocers

Asda is to appoint 150 specialist greengrocers in stores across the UK as part of a £9 million investment in its fresh fruit and vegetables offering…. View Article

FOOD & DRINK

Asda to appoint 150 specialist greengrocers

Asda is to appoint 150 specialist greengrocers in stores across the UK as part of a £9 million investment in its fresh fruit and vegetables offering.

The supermarket expects the new roles to be filled by a combination of existing staff and new hires.

Based on the shop floor, the greengrocers will oversee quality standards, product availability and presentation of the produce area, and will also be on hand to support customers as and when required.

Each new greengrocer will receive specialist training in all aspects of Asda’s fresh produce operation.

Mike Snell, managing director of Asda’s fresh produce division IPL, said “The fresh produce section is one of the most popular locations in our stores and more than half of our best-selling lines by volume are generated from this area. We know how proud our colleagues are about product quality and store standards and we are making this investment to enhance the experience our customers receive when shopping for fresh fruit and vegetables.”

The supermarket is also investing in giving customers a wider choice of premium fruit and vegetables from its ‘Extra Special’ tier. Other initiatives include introducing new fixtures and fittings to improve the presentation and layout of fresh produce sections.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News