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Just Eat launches AI voice assistant for UK customers

Just Eat has introduced a new AI voice assistant on iOS and Android as it looks to make ordering on its platform easier. Launching initially in…

FMCG

Just Eat launches AI voice assistant for UK customers

Just Eat has introduced a new AI voice assistant on iOS and Android as it looks to make ordering on its platform easier.

Launching initially in the UK ahead of Just Eat’s global markets, the technology allows customers to place orders by speaking instead of navigating menus.

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Just Eat said the move tackles the issue of “choice overload” as its platform of 100,000 partners continues to grow. The AI voice assistant aims to act as a personal ‘delivery concierge’ that offers tailored recommendations based on genuine interaction.

Capable of processing dozens of languages, the assistant is designed to understand user intent, even when questions are phrased loosely or informally. It then delivers meaningful and relevant recommendations by interpreting intent through natural conversation.

Mert Öztekin, chief technology officer at Just Eat, said: “We are always innovating and continually focused on leveraging technology to improve the ordering journey for our millions of customers.

“This custom-built conversational assistant represents a major step forward, making our service more intuitive and accessible.”

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Angela Beevers Director of Content & Events Strategy
Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events
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