Aldi teams up with The Menopause Charity to launch menopause hub
Aldi has teamed up with The Menopause Charity and expert nutritionist Tammy Gee of Seven Colours of Nutrition to help women feel supported through menopause.
Ahead of World Menopause Day, the supermarket has launched a new Menopause Hub where women can access advice on how to navigate menopause on a budget.
Subscribe to TRBThe hub aims to offer cost effective meal ideas, shopping list inspiration, nutritional guidance and practical tips on how to make small, affordable changes to nutrition and lifestyle,
The move follows new research by Aldi which found that one in four women are feeling the financial strain associated with menopause treatment. Furthermore, a third have had to reduce household spending to enable them to afford the cost of supplements and therapies.
The results show that half of women (50%) feel they lack adequate information about food and dietary support during menopause. The study also found that some are turning to costly alternatives, with one in five purchasing foods marketed as “menopause-friendly,” and 60% regularly spending on supplements.
Julie Ashfield, chief commercial officer at Aldi UK, said: “Our goal at Aldi is to make nutritious food accessible to everyone, at every stage of their lives. By working with The Menopause Charity and Tammy Gee, we want to communicate the simple message, that menopause support doesn’t have to be expensive or complicated. We want to provide women with simple, practical, affordable ways to support their diet during menopause and beyond.
“It’s reassuring to see through the research that over half of women in the UK believe that everyday foods should play a greater role in their menopause journey. We hope our hub helps them make positive changes as they fill their baskets.”
Aldi has also donated £10,000 to The Menopause Charity, which provides information and support to women going through menopause. This coincides with the retailer’s £10,000 commitment to Teenage Cancer Trust to help support young people affected by cancer, some of whom experience early or temporary menopause as a result of their treatment.
