THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
• The HR Summit 2019
• AI in Retail Conference 2019
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Zalando launches test of reusable packaging

Online fashion retailer Zalando has launched a pilot scheme to test reusable packaging for the delivery of customer orders. Lasting four weeks, the trial will see… View Article

FASHION

Zalando launches test of reusable packaging

Online fashion retailer Zalando has launched a pilot scheme to test reusable packaging for the delivery of customer orders.

Lasting four weeks, the trial will see 10,000 customers in Finland, Norway, Sweden and Denmark receiving their orders in reusable shipping bags.

Zalando said the scheme will test the extent to which reusable packaging can be integrated into existing logistics processes.

As part of the pilot, customers are required to return the packaging to Zalando even if they keep their shopping items. The cycle works by customers folding up the packaging envelope, attaching a return label to it and putting it in a postbox. The bag then goes back to a central location and is taken to a fulfilment centre.

Uwe Streiber, team warehouse consumables at Zalando, said: “To make the concept of reusable packaging scalable, the entire ecommerce industry is needed. It requires standardised processes and centralised delivery options for reusable packaging. Reusable packaging transforms material from waste to resource. A uniform system in which customers can return the packaging, for example to the supermarket, would make it easier for everyone.”

Zalando is using a shipping bag from Finnish startup RePack for the test.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Cavendish Conference Centre, London W1G 9DT
The Future of Retail Marketing for Customer Engagement