Vivobarefoot to open first US flagship store
Vivobarefoot has chosen New York City for the launch of its first US flagship as it continues to expand internationally.
The store at 248 Lafayette Street will open in June.
Subscribe to TRBThe natural health footwear brand said the experiential store will be a light-filled, plant-rich space that makes use of natural materials and calming scents. Every element will be chosen with the environment in mind, from renewable materials and modular fittings to low-energy systems and circular design principles.
The store will build on Vivobarefoot’s successful flagships in London and Bristol and the launch of its American regional HQ in Austin, Texas.
In addition to the brand’s full footwear collections for adults and kids, visitors will be able to access foot scanning and movement analysis and one-on-one natural movement coaching.
The shop will also offer Vivobarefoot’s Revivo programme where footwear can be repaired and reconditioned.
Galahad Clark, co-founder and design director at Vivobarefoot, said: “Opening our first U.S. flagship in New York is a dream milestone.
“NYC is a global epicentre of culture, movement and community, the perfect home for Vivobarefoot’s mission to reconnect people to their natural potential. This space brings our regenerative values to life.”
