Vivobarefoot collaborates with Betabrand on crowdfunded shoe
Vivobarefoot, the London-based barefoot shoe company, has launched a new shoe collection in partnership with Betabrand, a San Francisco-based crowdfunding clothing platform.
The collection launched last week with the release of the City Sock, a breathable stretchy mesh sneaker.
Founded in 2012 by Galahad and Asher Clark, Vivobarefoot offers sustainably made shoes for men, women and children while Betabrand is an online clothing community and crowdfunding platform that releases new products weekly with the help of its “fans”.
Through the collaboration, the two brands encouraged consumers to vote for their favourite concepts to create new shoes.
Due to its popularity, the City Sock was chosen as the first shoe to launch in the collection. The 100% vegan shoe features an ergonomic flex-mesh body, breathable foot bed, ultra-thin puncture-resistant sole, and reflective detailing.
The City Sock is the first of several shoes to be released in the collection, with additional shoes to be launched in the forthcoming weeks. These will include the City Proof and Yoga Flat.
“Vivobarefoot is an incredible brand and it’s been amazing to connect our customers with their design team,” said Chris Lindland, founder and chief executive of Betabrand. “They’ve welcomed fans into their creative process, thereby creating some of our most popular projects yet. Thousands of people have voted and provided feedback so thousands more can purchase crowd-designed footwear.”
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