Ted Baker founder Ray Kelvin is back with Sealskinz pop-up in London
Sealskinz has opened a new pop-up store in London’s Marylebone Lane for an eight-week period.
Offering the brand’s core range of waterproof outdoors accessories, the shop will also stock Sealskinz’s ‘Vitae’ apparel collection, which includes pieces made from sustainable yarns such as bamboo and organic cotton.
Marking Sealskinz’s first foray into clothing, the range was designed by former Ted Baker founder and chief executive Ray Kelvin, who acquired the business in late 2022.
Kelvin said: “Our goal is to offer adventurers the perfect combination of functionality and style, enabling people to tackle the outdoors in any weather condition, in high-quality kit they trust. Our first UK pop-up store marks an exciting moment for us, allowing customers old and new to explore the ‘Vitae’ collection and wider range close up.”
To celebrate the launch of the new store, Sealskinz will be offering giveaways and special edition promotions throughout the opening period.