Tala appoints Jon Wetherell as creative director

The Tala activewear brand has appointed Jon Wetherell as creative director.

A former creative director of both Boden and the Net-A-Porter Group, Wetherell has also previously been art director to magazines such as Esquire, GQ, Harpers Bazaar and InStyle.

In his new role, he will lead marketing creative direction at Tala as it works to deliver its international expansion plans. He will report directly to Tala chief executive Morgan Fowles.

Commenting on the appointment, Fowles said: “I’m delighted for Jon to be joining the team at Tala. His extensive experience in industry-leading brands and publications, alongside his exceptional creative vision, will be instrumental in solidifying our position as a leader in the active-inspired fashion industry. Jon’s appointment is an exciting milestone in Tala’s evolution.”

Grace Beverley, founder of Tala added: “Jon’s visionary approach and deep understanding of fashion trends will be invaluable in shaping the future of Tala and our ongoing innovation in creating problem-solving pieces for women. I’m very excited to welcome him to Tala.”

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