Skechers unveils Diane von Furstenberg collaboration
Skechers has collaborated with Diane von Furstenberg on a new footwear and apparel collection for women.
Launched globally, Skechers x DVF blends the fashion designer’s signature prints and bold colours with the comfort of Skecher’s shoes.
Kathy Kartalis, senior vice president of global product for Skechers, said: “Featuring the instantly recognisable Diane von Furstenberg aesthetic on our best-selling styles will generate excitement for fashion-minded consumers around the globe.
“This is our first coordinating apparel and footwear collaboration, and our partnership with DVF offers an expressive ‘wow factor’ that illustrates to women how Skechers has the range to offer a complete and comfortable look that she’ll love to wear throughout her busy day.”
The collection has launched with the ‘Endless Kisses’ capsule range which includes Skechers Uno and Skechers D’Lites fashion sneakers, Skechers Max Cushioning Elite running footwear, as well as a Hyper Slide recovery sandal. Other items include a t-shirt, leggings, shorts and racerback longline bra. It will be sold in selected Skechers retail stores and on Skechers.co.uk.
Additional designs featuring other popular DVF prints will be launched later this spring.
Diane von Furstenberg said: “As a woman on the go and a passionate hiker, I’m excited to launch our collaboration with Skechers, a leader in comfort innovation. This empowering offering is designed for those who push boundaries, challenge the norms and inspire others.”
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