Signet Jewelers makes new senior leadership appointments
Signet Jewelers, the owner of brands such as Zales, Kay Jewelers, H. Samuel and Ernest Jones, has made three new senior appointments.
Stacee Johnson-Williams has been promoted to chief merchandise operations and sourcing officer and Lisa Laich has been recruited as chief marketing officer.
Meanwhile, Julie Yoakum has become president of Kay Jewelers and Peoples Jewellers.
Having previously worked as interim president of Kay Jewelers and Peoples Jewellers, Johnson-Williams will now lead Signet’s central sourcing and core merchandising team. In her new position, she will further expand cross-brand sourcing capabilities and have responsibility for the assortment of core categories.
Subscribe to TRBYoakum has joined Signet from Helzberg Diamonds where she was president and chief brand merchant officer with responsibility for product development, sourcing, quality assurance, distribution and digital transformation. Signet stated that it will benefit from her unique combination of operational rigour, entrepreneurial mindset and diamond industry expertise.
Laich previously served as vice president of global marketing at Crocs where she led the digital and brand marketing efforts for both Crocs and Heydude. At Signet, she will collaborate with the company’s brands to develop creative content and storytelling to drive consideration and loyalty.
Signet chief executive JK Symancyk said: “Julie brings over 30 years of experience in the jewellery and apparel industries, with a strong track record of sales growth. Stacee’s decade of leadership at Signet will enable her to quickly advance our core merchandising and leverage scale to drive top-line growth in key categories. And Lisa’s record of marketing excellence and commercial growth across leading retail brands complements the strengths of our team.”



