Shoe Zone halves full year profit guidance

Shoe Zone has halved its full year profit guidance after experiencing challenging trading conditions in June and July.

In a trading statement, the footwear retailer attributed this to a further weakening in consumer confidence following the Governments’ October 2024 budget announcement. It also highlighted how discretionary spend has been impacted by inflation, interest rates and higher savings rates, which has led to a decrease in footfall and a reduction in revenue and profit.

As a result, Shoe Zone now expects adjusted pre-tax profit for the year ended 27 September 2025 to be approximately £2.5 million compared to a previous guidance of £5 million.  

The retailer said: “Management remain confident with the underlying strategy, with the 200^th new format store opening this month.

“The company remains debt free and confident in our cash management, with cash levels currently higher than the same period last year.”

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Shoe Zone swings to loss as sales fall amid weak consumer confidence

October 28, 2026

Angela Beevers Director of Content & Events Strategy

Angela Beevers is Director of Content & Events Strategy at The Retail Bulletin, where she has worked since 2011. She leads the publication's news team and oversees its daily coverage of the UK retail sector, from breaking developments to the early-morning release of retailers' trading updates and financial results. Over more than 15 years at The Retail Bulletin, she has interviewed many of the industry's most innovative founders and leaders. She also shapes content for The Retail Bulletin's events and leads delegate engagement for its most high-profile events. Her areas of focus include: Retail news · Trading updates and financial results · Retail leadership · Industry events

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