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Secret Sales reaches new milestone

Secret Sales has reached a milestone signing of 75 new contracts with multi-brand retail groups and standalone brands in the last 12 months and has launched… View Article

FASHION

Secret Sales reaches new milestone

Secret Sales has reached a milestone signing of 75 new contracts with multi-brand retail groups and standalone brands in the last 12 months and has launched 687 new fashion, beauty and homeware brands on its online marketplace. 

The roster of luxury and premium brands now featured on Secret Sales now includes the likes of Tommy Hilfiger, Aquascutum, Regatta, Trespass, Hackett, Dsquared2, Diesel, Michael Kors and Quiz Clothing.

New multi-brand retail groups partnering with Secret Sales include global eyewear company Mondottica and Inter City Watch Company.

Secret Sales launched a record number of 600,000 SKUs in 2021 and 31 million unique shoppers visited its marketplace during the year.  

Chris Griffin, chief executive of Secret Sales, said: “When Secret Sales launched as a marketplace in March 2020, we set out to build a digital equivalent to designer outlet destinations and create a shift in industry thinking around discounting. We are now seeing phenomenal demand from hundreds of brands that are moving away from a sole cash-recovery focus and embracing our business model which offers a clean and profitable exit strategy for selling non full price inventory in a sustainable way. Given our brand and product catalogue, we are fast becoming the largest marketplace for discount fashion in Europe.” 

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