FASHION
Oh Polly hails “outstanding” financial performance
4 September, 2023 | by Angela Beevers
Oh Polly Group has posted revenue of £113 million and a pre-tax profit of £11.2 million in the year ending April 2023.
Despite what it described as a challenging market, the group said it achieved a growth rate of over 45% through its expansion in the US and Australia and products that appeal to its global customer base.
During the year, the group’s Oh Polly brand benefited from the success of a collaboration with ex-love islander Ekin-Su Cülcüloğlu, which played a key role in driving brand awareness. Trading was also boosted by an elevated focus on occasionwear and effective influencer partnerships.
The group, whose brands also include Bo+Tee and Neena Swim, said it is on track to achieve a further 35% growth in the next 12 months.
