New TAG Heuer store opens in Watford

The Watches of Switzerland Group has opened a new TAG Heuer store at  Intu’s The Harlequin Centre in Watford.

Spanning 37 square metres, the boutique style shop features a contemporary style interior and offers over 150 timepieces including new launches such as the TAG Heuer Connected watch as well as models from the Carrera, Aquaracer, Monaco, Formula 1, Link and Autavia collections.

The shop is the last of three TAG Heuer boutiques to open this summer following launches in Oxford and Kingston.

Rob Diver, managing director of TAG Heuer UK and Ireland, said: “It is an exciting time as we look to grow our retail offering and activity around the UK with this new boutique, the final of three opened over the summer months with The Watches of Switzerland Group. As TAG Heuer already enjoys very high levels of awareness all over the country, we look forward to building on this even more by showcasing the best of TAG Heuer and this fruitful partnership.”

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