FASHION RETAIL NEWS UK
Monsoon Accessorize reports return to profit
24 November, 2025 | by
Angela BeeversAdena Brands, the parent company of the Monsoon, Accessorize and East brands, has returned to profitability in the year to the end of August 2025.
Sales increased by 3.7% to £212.2 million while EBITDA rose by £10.4 million to £8 million despite challenging trading conditions and increased costs due to the rise in employers’ National Insurance contributions.
The group also posted a pre-tax profit of £1 million compared to a loss of £7.5 million in the prior year.
Adena Brands said its core Accessorize retail business recorded positive like-for-like sales amid successful new store openings.
Meanwhile, the Monsoon digital business made “significant” gains following more productive digital marketing spend and strong third-party marketplace growth.
The group said it addressed a number of underperforming areas in the period such as Monsoon childrenswear, which returned to growth.
Adena Brands opened opened 14 new stores in the UK and refitted another eight, meaning that the vast majority of the store portfolio has been refurbished in the past five years. The group also completed a technology upgrade.
Nick Stowe, chief executive of Adena Brands, said: “This is an encouraging performance, despite the many headwinds we have been facing into, especially cost pressures and increased taxation.
“It has been possible thanks to the investment programme in our stores and systems that we have pursued in the past five years, and the dedication and hard work of my colleagues. I would especially like to thank all our customers for their continued support.”
Looking ahead, Peter Simon, founder and chairman, said: “Nick and his team have done an excellent job in returning Monsoon Accessorize to profit, despite this tough consumer climate.
“The uncertainty caused by the delayed Budget, where timing could not be worse for the retail sector, and the continuing threat of further tax rises, have not made our lives any easier.
“As a result, we are taking a cautious approach to investment and hiring, but believe that in the medium term the business will continue to grow and flourish thanks to our unique designs and rich heritage.”
The complete results for the wider group companies, including Adena Brands and its affiliate Middle East venture, were sales of £227.8 million and EBITDA of £9.1 million.
