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Lanvin Group accelerates US digital strategy

Luxury fashion group Lanvin is to accelerate its digital strategy in the US. In the second half of this year, Lanvin and Sergio Rossi will become… View Article

FASHION

Lanvin Group accelerates US digital strategy

Luxury fashion group Lanvin is to accelerate its digital strategy in the US.

In the second half of this year, Lanvin and Sergio Rossi will become the first of the group’s brands to transition onto the Shopify platform in its North American market.

Joann Cheng, chairman and chief executive of Lanvin Group, said: “Our legacy-light and digital-native model allows us to integrate Shopify’s disruptive technologies across our portfolio of heritage brands. Thanks to the strengthened ecommerce capabilities brought by Shopify, Lanvin Group is now even better equipped to capture the significant growth opportunities we have identified in North America, the world’s largest luxury market.”

With headquarters in Shanghai, Lanvin Group’s brands also include Wolford, St. John Knits, and Caruso. The group recently announced that it has signed a merger agreement with Primavera Capital Acquisition Corporation that is expected to list Lanvin Group on the New York Stock Exchange.

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