THE RETAIL BULLETIN - The home of retail news
HOME
VIRTUAL EVENTS
Christmas Ads
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Retail News
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Kate Spade appoints chief marketing officer

Kate Spade New York has appointed Jenny Campbell as its new chief marketing officer. She has succeeded Mary Renner Beech who worked with the business for… View Article

FASHION

Kate Spade appoints chief marketing officer

Kate Spade New York has appointed Jenny Campbell as its new chief marketing officer.

She has succeeded Mary Renner Beech who worked with the business for six years until 2019.

Campbell previously  held the same role at the Tinder dating app and prior to that was managing director of 72 and Sunny LA. She has also previously held a range of brand, digital and marketing roles at Nike.

In her new position, Campbell will have responsibility for teams working in marketing, brand creative and PR. She will report directly to Kate Spade chief executive Liz Fraser.

Campbell said in a statement: “Kate Spade New York is a brand that is synonomous with joy, and one that I have long admired for its spirited and welcoming approach to style, celebration of confident women and ability to creatively innovate season after season. This has been a pivotal year for the brand, from consumer communication to launching product, to social innovation and we are invigorated by the opportunity presented right now in our industry to take a fresh look at the way we at Kate Spade create, market and sustain momentum.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News