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JoJo Maman Bébé hires Gwynn Milligan as commercial director

Babywear retailer JoJo Maman Bébé has named Jaeger’s former trading director Gwynn Milligan as commercial director. Having joined Jaeger in April 2015, Milligan has also held…

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JoJo Maman Bébé hires Gwynn Milligan as commercial director

Babywear retailer JoJo Maman Bébé has named Jaeger’s former trading director Gwynn Milligan as commercial director.

Having joined Jaeger in April 2015, Milligan has also held senior positions at JD Sports, ASOS, Reiss and Arcadia.

Founded in 1993 by Laura Tenison as a catalogue business, JoJo Maman Bébé opened its first store in London’s Battersea in 1993. The brand now has sales of £50 million and is looking to take the company to the next level.

Speaking to The Sunday Times, Tenison said: “While I still feel keen to be captain of my own ship, I want to have a first mate who understands the requirements of a bigger business.”

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Retail Bulletin
The Retail Bulletin (TRB) is a UK trade publication covering the retail industry. Since 2002, we have delivered daily retail news to thousands of registered readers. Our coverage includes breaking stories, company results and trading updates, analysis and industry data, alongside commentary from retailers and industry professionals. Articles published under The Retail Bulletin byline are produced collaboratively by our editorial team. We also run conferences, round tables and customer events throughout the year, bringing retail leaders together to share ideas. In 2023 we launched the People in Retail Awards, held annually to celebrate the individuals and organisations driving the industry forward.
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