JoJo Maman Bébé hires Gwynn Milligan as commercial director

Babywear retailer JoJo Maman Bébé has named Jaeger’s former trading director Gwynn Milligan as commercial director.

Having joined Jaeger in April 2015, Milligan has also held senior positions at JD Sports, ASOS, Reiss and Arcadia.

Founded in 1993 by Laura Tenison as a catalogue business, JoJo Maman Bébé opened its first store in London’s Battersea in 1993. The brand now has sales of £50 million and is looking to take the company to the next level.

Speaking to The Sunday Times, Tenison said: “While I still feel keen to be captain of my own ship, I want to have a first mate who understands the requirements of a bigger business.”