Joe Browns to open ten new stores across UK
Joe Browns is to create 200 jobs by the end of 2024 through the opening of ten new stores.
The predominantly online fashion and home retailer currently has two shops in York and Meadowhall and is is now looking to launch new sites in shopping centres, cities and towns across the UK.
Peter Alecock, chief executive of Joe Browns, explained: “Extending our bricks and mortar footprint is a key building block to growing future brand awareness and sales. In simple terms, it’s about getting the brand visible to as many potential customers as we can.
“We know from our two existing stores, that customers are returning to the high street and are wanting a variety of ways to shop with us. The new stores will bring to life everything that is remarkable about Joe Browns in environments that are unique to us, backed up with engaging customer service from colleagues that live and breath the Joe Browns ethos.
“We are looking at a variety of locations that we can share when we have signed on the dotted line. We really can’t wait to get cracking – its exciting times for the evolution of Joe Browns and when better than in our 25th year.”
Joe Browns has also announced that it has entered into what it describes as a ‘toe-in-the water’ franchise agreement which will include the opening of a new shop in Cumbria in May. Situated on Queen’s Square in Bowness-on-Windermere, the store will span 2,500 square feet and offer womenswear, menswear and home items.
